The Impact of the Internet (to date) on the Liquor Industry
The landscape of this industry has changed pretty significantly in the past 10 to 15 years, since the first websites started to appear. Most every corner of the business now interacts with the internet...
View ArticleGetting Realistic about Social Media
I was recently asked what practical advice I would give an audience of wine store owners who want to use social media campaigns to increase sales. My response was not to bother, which reflected the...
View ArticleGoogle Drops Alcohol from Product Listings
Last month, without much notice, Google dropped all wine, beer and liquor from their product listing service. This move was in connection with a change to their free Google Product Search service which...
View ArticleA Coming of Age for Online Wine Sales
The online selling of products appears to be entering a new period of maturity where it can no longer fly under the radar. Two recent events have highlighted that eCommerce has become a significant...
View ArticleA More Complete View of the Marketplace
An evolutionary leap has been taking place in New York with how retailers and restaurants access pricing information from their distributors. While Beverage Media has had an online version of the book...
View ArticleEmail: The Key to the Health of your Online Sales
A report from the Pew Internet Project last year confirmed that email is still the top online activity and is nearly universal among adult users. It is still the most reliable channel for reaching...
View ArticleWhy Distributors All Win by Competing on the Same Platform
As Beverage Media’s online view of the New York drinks market grows more complete it has attracted the attention of trade members in other parts of the country. The initial reaction is very positive...
View ArticleRetailers Respond to a Changed Landscape
Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful...
View ArticleOnline Crossroads: Marketing Agents Seeking to Sell Wine Online get a Hearing...
The State Liquor Authority of NY is preparing a new set of guidelines that could have national implications for how wine is sold online. While the jurisdiction of the SLA is limited to licensed...
View ArticleThe Giants of Comparison Wine Shopping: Amazon and Google Shopping
It wasn’t so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site,...
View ArticleThe Healthiest Foundation for Your Online Storefront? Your Backyard
Today few people raise an eyebrow at the thought of selling or purchasing wine online. Some of the largest online retailers’ websites have served consumers for over a decade and a half. A quick scan at...
View ArticleRebuilding Traffic after the Demise of Amazon Product Ads
In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like...
View ArticleWineDirect/Vin65 and VinTank Partner to Bring Social Media and Commerce Together
Earlier today, our friends at Vin65, a subsidiary of Wine Direct and VinTank, two companies at the forefront of digital strategy and commerce in the wine industry, announced a partnership. The aim is...
View ArticleOne Million orders later
It was more than 15 years ago that the first order was placed online at BevNetwork.com. That was back in the heady days of the dot com bubble and online ordering in the liquor industry was maybe a...
View ArticleCultivating Repeat Business Selling Wine Online
Cultivate a loyal customer base through online interaction
View ArticleGoogle Likes it When You Act Natural
If you have a website, and you’ve either conducted research on how to market your store online or have spoken with someone on the subject, it’s likely you’ve come across the term “search engine...
View ArticleTo App or To Optimize?
Without question smartphones have radically impacted how people access the internet. Despite the fact that these devices have been available for less than a decade, today, according to Nielsen, over...
View ArticleKnow Thy SEO Vendor
If you have maintained a website for some time you may have had a vendor approach you at some point offering services around search engine optimization (SEO). The main objective of this service is to...
View ArticlePredicting Value in Wine-Searcher Sponsorships
For well over a decade, Wine-Searcher has provided arguably the most effective marketplace to buy and sell wine online. Consumers can search, locate items, and ultimately connect with wine retailer...
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